OVERVIEW

High Sodium Market was a bold, tongue-in-cheek brand created and run entirely by Rak Salt. From concept to customer, every layer of the brand was infused with high emotion, biting humor, and undeniable style.

Built as both a commentary and a coping mechanism, the brand's visual world combined chaotic graphics, emotionally charged slogans, and a heavy dose of fashion satire. What started as a solo project turned into a cult-followed label worn by those who feel too much and look too good doing it.

MY ROLE

- Creative Direction — Shaped the tone, identity, and emotional messaging

- Graphic Design — Designed all apparel, packaging, and social assets

- eComm Management — Built and maintained the Shopify store

- Content Creation — Shot and edited Reels, product photography, and promotional assets

- Modeling + Styling — Styled, modeled, and directed every campaign

- Copywriting — Wrote every tagline, caption, and campaign concept

- Customer Experience — Handled fulfillment, email support, and social presence

BRAND HIGHLIGHTS

- Developed a distinct visual and emotional aesthetic around heartbreak, chaos, codependency, and humor

- Gained a dedicated customer base + repeat buyers with no paid marketing

- Used as a creative playground to test product design, brand voice, and emotional storytelling

- Set the tone for future lifestyle ventures (Club Rak, Saltland)

WHAT I OFFER

Based on High Sodium Market, I now offer:

- Apparel design & brand identity development

- eComm site creation (Shopify) & backend operations

- Full-stack creative direction: photoshoots, copywriting, campaign design

- Product naming, brand voice, and launch strategy

LET’S SALT SOMETHING TOGETHER

Looking to launch a chaotic, bold, or emotionally intelligent product line?

I build brands that feel like feelings.