OVERVIEW

IT GIRL was more than a party. It was a cultural moment, an underground fashion week, and a visual love letter to individuality.

I conceptualized, cast, styled, marketed, and hosted the event from start to finish — blending runway energy with campaign-level visuals, street-style chaos, and cinematic flair.

MY ROLE

- Creative Direction – Built the concept from scratch

- Casting Director – Recruited models with distinct looks and energies

- Styling – Styled and directed individual editorial looks

- Photography Direction – Hired and directed photographers to capture high-impact editorial portraits

- Graphic Design – Created all marketing collateral, flyers, and visual assets

- Event Production – Co-organized and hosted the live event

- Marketing – Ran promo via social, posters, reels, and word-of-mouth PR

- Experience Design – Created an immersive photo-first experience

VISUALS

(Feature editorial portraits of models from IT GIRL event)

Each poster became a character study — a moment of personal style turned into visual legacy.

RESULTS & IMPACT

- Packed, ticketed event with high visibility

- Collaborative platform for queer artists, creators, and photographers

- Content repurposed into social campaigns, reels, and marketing samples

- Launched what would become my House of Salt identity

WHAT I OFFER

Based on IT GIRL, I now offer:

- Full creative direction for brand campaigns or fashion events

- Styling and casting for photoshoots and editorials

- Content creation: photography direction, reels, and graphic collateral

- Event design and marketing strategy

- Concept-to-execution visual storytelling

LET’S BUILD SOMETHING

Need your brand’s moment? Let’s turn your drop into a cultural flashpoint.