OVERVIEW

Sippin' on La Croix is a playful, high-gloss anthem turned cultural asset. Written, performed, and creative directed by Rak Salt, the project became a living case study in how to brand a song like a movement.

With no label backing, Rak crafted a complete ecosystem around the track — from visuals to styling to social rollout — proving that a great song paired with clear vision can become a microbrand.

MY ROLE

This wasn’t just a song drop. It was a self-funded, self-produced rollout with Rak in full control:

- Songwriting + Recording — Wrote and performed the track solo

- Creative Direction — Defined the visual language of the single

- Cover Art + Reels — Designed digital assets and content pieces for promotion

- Styling + Aesthetic Direction — Built the visual identity from wardrobe to color grading

- Content Creation — Shot and edited BTS, visual teasers, and campaign reels

- Social Strategy — Planned and executed Instagram + TikTok content around the release

IMPACT

- Built visual consistency across all platforms for one sonic moment

- Showcased ability to brand music visually without a full production team

- Created a replicable blueprint for music x lifestyle rollouts

- Opened doors for artist collabs, brand interest, and digital campaigns

WHAT I OFFER

Based on Sippin' on La Croix, I now offer:

- Full creative direction for music releases

- Visual identity development for independent artists

- Content planning, creation, and rollout strategy

- Styled, music-aligned video and cover production

LET'S TURN YOUR TRACK INTO A BRAND

Want your song to move like a visual experience?

Let's design the rollout.