Sippin’ on La Croix

Music Video Creative Direction + Visual Branding + Rollout Strategy
By Rak Salt

A playful anthem turned visual identity.
For Sippin’ on La Croix, Rak Salt handled every aspect of creative from songwriting to visuals to content rollout. The project became a blueprint for how to build a music-driven microbrand — something artists, labels, beverage brands, and event producers can now buy into.

• Wrote and recorded a catchy, brandable track

• Conceptualized a visual identity and aesthetic for the song

• Created cover art, reels, promo video clips, and behind-the-scenes content

• Styled the look and feel — from wardrobe to color direction

• Built momentum using Instagram, TikTok, and lifestyle cues

• Showcased proof of viral potential and audience engagement