HIGH SODIUM MARKET

Founder, Designer, Creative Director

High Sodium Market was a bold, tongue-in-cheek brand created and run entirely by Rak Salt — from design and production to content and customer experience. Known for its sharp graphics, chaotic themes, and emotionally charged slogans, the brand quickly developed a cult following.

This was more than streetwear — it was salt-drenched satire meets fashion therapy.

• Designed all apparel graphics and packaging

• Built and managed the Shopify store

• Directed all photoshoots and modeled looks

• Wrote every tagline and campaign concept

• Shot and edited Reels, product shots, and launch promos

• Managed customer experience, fulfillment, and brand voice