COLTY

Runway Creative Direction + Brand Expansion
Independent Fashion Label | Portland, OR

A brand born to break rules — styled, curated, and elevated by Rak Salt.
Rak Salt led the creative direction for COLTY across runway, campaign, and brand activation. From concept sketches to the closing walk, COLTY was transformed into a full sensory experience — with Rak as the visual architect and showrunner.

Project Highlights

• Runway Show Direction (Fade to Light, Portland)

  • Conceptualized full show theme + creative direction

  • Styled all runway looks

  • Hired and directed models

  • Mixed custom runway soundtrack + promotional video soundscape

  • Personally closed the show in a finale look

• Design Collaboration

  • Co-developed clothing concepts for the designer to produce

  • Guided silhouette, fabric, and visual inspiration

• Brand Activation & Promotion

  • Hosted + produced local events to amplify COLTY’s visibility

  • Styled + photographed merch for web and social

  • Developed content strategy and curated brand tone

— Creative Direction by Rak Salt