— Creative Direction by Rak Salt

IT GIRL S2

Live in Chapel Hill | Produced by House of Salt

Conceptualized, produced, and brought to life entirely by Rak Salt, IT GIRL was more than a party — it was a statement.
This live event fused nightlife, fashion, and raw artistic expression in one unforgettable experience. I led every stage of production — from creative direction to execution — transforming a vision into an immersive, community-powered moment of cultural impact.

Project Scope:

• Developed the theme and creative concept for the event and photo campaign

• Booked and styled all models, casting talent to match the energy and diversity of the project

• Hired and directed photographers and videographers to capture content for promo and archives

• Designed all promotional materials, including flyers, posters, and digital assets

• Created and edited Reels and video content to drive engagement pre- and post-event

• Executed full social media campaign and promotion strategy

• Designed and led event logistics: venue, programming, talent coordination

• Hosted the event and served as lead photographer during the live show