IT GIRL

— Creative Direction by Rak Salt

LIVE AT CHAPEL HILL | PRODUCED BY HOUSE OF SALT

Creative Direction by Rak Salt

IT GIRL was more than a party — it was a statement.
Conceptualized, cast, styled, and brought to life by Rak Salt, the event fused nightlife, fashion, and raw artistic expression into an unforgettable experience. Every detail was intentional — from the visual identity to the guest list — transforming a personal vision into a community-powered cultural moment.

✦ Project Scope:

• Developed the theme and visual concept for both the event and campaign

• Booked and styled all models, casting talent that embodied diversity and presence

• Hired and directed photographers and videographers to capture campaign + event content

• Designed all promo materials — flyers, posters, digital assets, and event visuals

• Created and edited Reels and pre/post-event video content

• Built and executed a full social media marketing strategy

• Directed all event logistics — venue, programming, talent coordination

• Hosted and emceed the event live, managing flow and energy throughout

✦ Impact:

IT GIRL became a visual archive of style, self-expression, and community. It laid the foundation for my creative house — House of Salt — and established my identity as a full-scope creative director capable of turning aesthetics into moments.