Sippin’ on La Croix
Music Video Creative Direction + Visual Branding + Rollout Strategy
By Rak Salt
A playful anthem turned visual identity.
For Sippin’ on La Croix, Rak Salt handled every aspect of creative from songwriting to visuals to content rollout. The project became a blueprint for how to build a music-driven microbrand — something artists, labels, beverage brands, and event producers can now buy into.
Wrote and recorded a catchy, brandable track
Conceptualized a visual identity and aesthetic for the song
Created cover art, reels, promo video clips, and behind-the-scenes content
Styled the look and feel — from wardrobe to color direction
Built momentum using Instagram, TikTok, and lifestyle cues
Showcased proof of viral potential and audience engagement
Let’s Create the Moment Before the Moment Goes Viral
Sippin’ on La Croix wasn’t just a song — it was a vibe, a visual, and a story that lived beyond the beat. If you’re an artist, brand, or creative ready to build a world around your next project, let’s make it cinematic, scroll-stopping, and unforgettable.
→ Want this level of direction for your music or brand?